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Check out our list of courses available to learn more about data analytics 

Wondering how you can kick start your data analytics journey? Check out relevant videos that you can take up to gain more knowledge on data analytics! 

You may access short eprimer content on the following data-related topics.



Check out user guides that can kick start your data analytics journey 

Have you heard of STB's Singapore Tourism Analytics Network (Stan) and are not sure how you can start utilising it?



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Understanding Artificial Intelligence

Artificial Intelligence is becoming mainstream and common in our daily lives. In fact, businesses have been interacting with Artificial Intelligence on a daily basis with business processes being disrupted. As the adoption of Artificial Intelligence grow, it is important that businesses start learning how Artificial Intelligence can be utilised to maintain a competitive edge.


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What is Data Science? 

Data science is a field of study that combines programming skills, and knowledge of mathematics and statistics to uncover business insights from data. Understand the key components of data science and how it can be incorporated as part of a business strategy.



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Becoming a Data-Driven Organisation

With the advancement of technology and the ability to access large volumes of data, decision making using data is becoming a matter of survival factor for almost all businesses. Acquire knowledge on how you can transform, nurture a culture to embrace data and become a data driven organisation.

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Data-Driven Customer Experience

In the ever competitive business world where customers are growingly demanding for personalized products and services, businesses that thrive are one that develop a deep understanding of their customers. A data-driven customer experience is to uncover insights from data and take these insights into consideration servicing a customer. Here are some tips on how a design Data Driven Customer Experience strategy.




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Download the Stan Public App User Guide to begin your journey now!

(PDF, 814KB)




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Download the Stan Post-Login User Guide to begin your journey now!

(PDF, 2.29MB)




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Download the Stan Hotel Performance User Guide to begin your journey now!

(PDF, 1.16MB)




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Download the Tourism Transformation Index Assessment on Stan User Guide to begin your journey now!

(PDF, 1.48MB)




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Download the Stan Private Space User Guide to begin your journey now!

(PDF, 1.30MB)